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Type of businessPrivate
Type of site
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Key people
  • Bill Ottman, founder and CEO
  • John Ottman, co-founder and chairman
  • Mark Harding, co-founder and CTO
IndustryInternet
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Minds is a blockchain-based social network.[2][3] Users can earn money or cryptocurrency for using Minds, and tokens can be used to boost their posts or crowdfund other users.[4][5] Minds has been described as more privacy-focused than mainstream social media networks.[6][7] Writers in The New York Times, Engadget, and Vice have noted the volume of far-right users and content on the platform.[8][3][5] Minds describes itself as focused on free speech, and minimally moderates the content on its platform. Its founders have said that they do not remove extremist content from the site out of a desire to deradicalize those who post it through civil discourse.[5]

History

Minds was co-founded in 2011 by Bill Ottman and John Ottman as an alternative to social networks such as Facebook, which the founders believed abused their users via "spying, data mining, algorithm manipulation, and no revenue sharing".[9] Other cofounders were Mark Harding, Ian Crossland, and Jack Ottman. Minds launched to the public in June 2015.[10]

A Facebook page affiliated with the hacktivist group Anonymous encouraged its followers to support Minds in 2015, and called for developers to contribute to the service's open source codebase.[10][6][11]

In 2018, over 150,000 Vietnamese users joined Minds after fearing that Facebook would comply with a new law requiring them to remove political dissent and release user data to the Vietnamese government.[5][12][7] Beginning in May 2020, over 250,000 Thai users joined Minds after growing concerns about privacy on Twitter, which had been widely used for political activism.[7][13] This led Minds to add Thai language support to its mobile apps, and upgrade its servers to handle the influx of traffic.[13]

In October 2019, United States President Donald Trump invited Minds to a social media summit hosted at the White House.[14] In January 2021, after YouTube and Facebook removed tens of thousands of Trump supporters and alleged white supremacists from their platforms in the wake of the 2021 United States Capitol attack earlier that month, Minds was among the alternative apps those users adopted.[8]

Service

Minds is a website as well as a desktop and mobile app.[10] The platform awards Ethereum ERC20 cryptocurrency tokens to its users based on their engagement with the site, and users spend tokens to promote their content or to crowdfund other users through monthly subscriptions.[4][5] The tokens can also be bought and redeemed for standard currency.[5] Minds offers a monthly premium subscription that gives users access to exclusive content, the ability to become verified, and the ability to remove boosted posts from their feed.[4]

Posts on Minds appear in reverse chronological order, unlike many mainstream platforms that use more complex and often secret ranking algorithms to determine which posts appear.[4][10][6]

Minds has been described as an alt-tech platform, alongside other services including Parler, Gab, BitChute, and MeWe.[15]

Privacy and security

Minds has been described as more privacy-focused than its competitors. All messages sent between users are end-to-end encrypted, meaning even those who work for the company can't read their contents.[6][7] Minds is also open source, so its codebase can be freely audited for vulnerabilities or other privacy concerns.[16] Users can optionally register anonymously.[16]

In 2015 an application security consultant posted to the Full Disclosure mailing list to say that the Minds client was accepting encryption keys without any identity verification, and that Minds was using its own weak cryptography protocol. Earlier the same week, a security company had released a full disclosure report claiming they had found that it was possible for them to delete any message, edit any user's profile, and upload arbitrary files to Minds. Mark Harding, Minds' CTO, denied the claims made on the mailing list. A security researcher at Johns Hopkins Information Security Institute agreed that the encryption used by Minds was weak, saying that although it wasn't necessarily exploitable, "I am not optimistic that they got it right". Bill Ottman, Minds' CEO, acknowledged the issues reported in the security company's full disclosure and said that the company had addressed them.[17]

Content

In a 2018 interview with TechCrunch, founder and CEO Bill Ottman said that Mind's mission was "Internet freedom with privacy, transparency, free speech within the law and user control".[9] Minds' terms of service disallows doxing, inciting violence, posting terroristic content, and harassing other users directly.[4][5] Minds has been described as less rigorous about removing objectionable content than more mainstream social networks.[4][5] A 2018 Wired article noted that hate speech was not disallowed, and reported that "The vast majority of content on Minds is innocuous, but posts do appear there that would constitute hate speech on other platforms".[4]

Following a February 2018 appearance by Ottman on the Fox News show Tucker Carlson Tonight, Media Matters for America described Minds as "full of bigotry" and described the site's content as racist, antisemitic, and misogynist.[18] Also in 2018, a writer for Engadget wrote about his concerns with the site's commitment to protecting free speech: "It's not until you survey the most popular channels on the platform that you start wondering what sort of free speech and debate Minds is interested in protecting. The site's stars are largely the intellectual bantamweights of the far-right movement, and the debate seems very one-sided. If you're wondering where people with Pepe the Frog avatars have migrated to, it's here. In fact, the general tenor of Minds is a combination of race hate, gun porn, 'pro-white erotica' and lots and lots of weed".[3] Vice criticized Minds in 2019 as a "haven" for neo-Nazis and far-right groups and individuals.[5][14] In response to the 2019 allegations, the site banned several neo-Nazis and people belonging to other hate groups.[5] Nathaniel Popper wrote for The New York Times in 2021 that Minds "became an online home to some of the right-wing personalities and neo-Nazis who were booted from mainstream social networks, along with fringe groups, in other countries, that have been targeted by their governments".[8]

Moderation

In 2018, Minds had a small team that was responsible for policing content on the site, and was not using artificial intelligence to try to detect content that violated the site's terms of service. In May 2019, Wired wrote that Minds' moderation team was "about five" people, and that the company was in the process of forming a "jury system" that would remove content based on votes from its users.[5] In August 2019, Ottman said to NPR that they had recently rolled out the jury system, which allows users who feel moderation of their content has been unfair to appeal to a randomly-selected twelve-person jury made up of other users.[19]

Deradicalization

Ottman has said that he opposes removing hate speech and other objectionable content from Minds because he believes it can draw more attention to it, and that he opposes deplatforming extremists because he believes it only serves to push people towards more "other darker corners of the internet". In a 2019 statement to Vice, Minds executives expressed their belief that "free expression and transparency as the antidote to radicalization, violence, and extremism".[5]

Minds has partnered with Daryl Davis on a deradicalization project called "Change Minds". Davis is a Black R&B musician who also engages with members of the Ku Klux Klan to try to convince them to leave and disavow the group. Davis has said he hopes to use Minds to teach people how to engage civilly with one another even when they hold opposing views.[20][21]

Users

Minds told Business Insider it had experienced 60 million visits in 2015.[6] In 2018, Wired said that Minds had 1 million users in total, 110,000 of whom were active in a given month.[4] In May 2020, Minds reported having more than 2.5 million registered users and 300,000 monthly active users.[13]

According to The Guardian, Minds is one of a group of alt-tech websites "whose light touch in content moderation is presented as a commitment to free speech", which has led conservatives to create accounts on the platform to use in the event of bans from more restrictive sites.[22] In January 2021, the New York Times reported that YouTube and Facebook removed tens of thousands of Trump supporters and white supremacists from their platforms, and that Minds was among the alternative apps those users adopted.[8]

Funding

Minds has been funded through venture capital and equity crowdfunding.[8] The company raised $350,000 in 2013. The service later raised $1 million via a Regulation CF equity crowdfunding campaign.[9] In October 2018, Minds raised $6 million in Series A funding from Medici Ventures, an Overstock.com subsidiary. Patrick M. Byrne, founder and CEO of Overstock.com, joined Minds' board of directors.[16] He was later succeeded by Stanton Huntington, General Counsel at Medici Ventures.[23]

See also

References

  1. ↑ "Notice of Exempt Offering of Securities". U.S. Securities and Exchange Commission. September 25, 2018. Archived from the original on September 5, 2020. Retrieved September 4, 2020.
  2. ↑ Sainato, Michael (May 12, 2017). "Meet Facebook's New Open-Sourced, Encrypted Competitor, Minds". Observer. Archived from the original on November 12, 2020. Retrieved November 7, 2020.
  3. ↑ 3.0 3.1 3.2 Cooper, Daniel (April 20, 2018). "I believe in free speech, but Minds makes me queasy". Engadget. Archived from the original on April 20, 2018. Retrieved September 4, 2020.
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Template:Cite magazine
  5. ↑ 5.00 5.01 5.02 5.03 5.04 5.05 5.06 5.07 5.08 5.09 5.10 5.11 Makuch, Ben; Pearson, Jordan (May 28, 2019). "Minds, the 'Anti-Facebook,' Has No Idea What to Do About All the Neo-Nazis". Vice. Archived from the original on September 1, 2020. Retrieved September 4, 2020.
  6. ↑ 6.0 6.1 6.2 6.3 6.4 Guthrie Weissman, Cale (June 15, 2015). "Anonymous is supporting a new privacy-focused social network that takes aim at Facebook's shady practices". Business Insider. Archived from the original on November 22, 2018. Retrieved September 4, 2020.
  7. ↑ 7.0 7.1 7.2 7.3 Arora, Nishant (July 12, 2020). "Anti-Facebook crypto social network 'Minds' bets big on India". Outlook. Archived from the original on September 5, 2020. Retrieved September 4, 2020 – via IANS.
  8. ↑ 8.0 8.1 8.2 8.3 8.4 Popper, Nathaniel (January 26, 2021). "They Found a Way to Limit Big Tech's Power: Using the Design of Bitcoin". The New York Times. ISSN 0362-4331. Archived from the original on May 2, 2021. Retrieved May 29, 2021.
  9. ↑ 9.0 9.1 9.2 Biggs, John (April 17, 2018). "Minds aims to decentralize the social network". TechCrunch. Archived from the original on September 5, 2020. Retrieved September 4, 2020.
  10. ↑ 10.0 10.1 10.2 10.3 Griffin, Andrew (June 17, 2015). "Super-Private Social Network Launched to Take on Facebook with Support of Anonymous". The Independent. Archived from the original on August 31, 2020. Retrieved September 4, 2020.
  11. ↑ Template:Cite magazine
  12. ↑ "Vietnam activists flock to 'safe' social media after cyber crackdown". The Star. July 6, 2018. Archived from the original on September 2, 2020. Retrieved September 4, 2020 – via AFP.
  13. ↑ 13.0 13.1 13.2 Hui, Mary (May 27, 2020). "People in Thailand distrustful of Twitter are flocking to a crypto social network instead". Quartz. Archived from the original on July 31, 2020. Retrieved September 4, 2020.
  14. ↑ 14.0 14.1 Makuch, Ben (October 7, 2019). "Trump Invites Fringe Social Media Company Popular With Nazis to the White House". Vice. Archived from the original on November 7, 2020. Retrieved May 29, 2021.
  15. ↑ Smith, Adam (June 24, 2020). "What is the right-wing Parler app that MPs and celebrities are joining?". The Independent. Archived from the original on June 30, 2020. Retrieved September 4, 2020.
  16. ↑ 16.0 16.1 16.2 Biggs, John (October 27, 2018). "Minds, the blockchain-based social network, grabs a $6M Series A". TechCrunch. Archived from the original on August 4, 2020. Retrieved September 4, 2020.
  17. ↑ Cox, Joseph (June 24, 2015). "The Social Network Supposedly Endorsed by Anonymous Isn't So Secure After All". Vice. Archived from the original on September 5, 2020. Retrieved September 4, 2020.
  18. ↑ G., Cristina López (February 22, 2018). "Tucker Carlson promotes another social media platform full of bigotry". Media Matters for America. Archived from the original on May 23, 2020. Retrieved September 4, 2020.
  19. ↑ Kaste, Martin (August 6, 2019). "Debate Over Policing Free Speech Intensifies As 8chan Struggles To Stay Online". NPR. Archived from the original on February 26, 2021. Retrieved February 24, 2021.
  20. ↑ Duwe, Morena (March 18, 2020). "Daryl Davis: the black musician who converts Ku Klux Klan members". The Guardian. Archived from the original on February 17, 2021. Retrieved February 24, 2021.
  21. ↑ "How to Have Constructive and Safe Talks About Race With Author and Musician Daryl Davis". KTLA. November 12, 2019. Archived from the original on March 17, 2021. Retrieved February 24, 2021.
  22. ↑ Wilson, Jason (January 13, 2021). "Rightwingers flock to 'alt tech' networks as mainstream sites ban Trump". The Guardian. Archived from the original on January 15, 2021. Retrieved January 13, 2021.
  23. ↑ Blum, Alexander (September 7, 2016). "Minds.com and the State of Online Discourse". HuffPost. Archived from the original on January 15, 2021. Retrieved November 7, 2020.

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